The Hôtel West End, a member of the 3A Hôtels La Collection group, marked 2024 with some unique initiatives and events. With 2025 looking promising, here’s a look back at some of the highlights that have marked the life of this iconic establishment on the Promenade des Anglais.

Ecological commitment with Paddle Cleaner

For the second year running, the Hôtel West End has been awarded the prestigious Clef Verte label, confirming its commitment to the environment. In July, the hotel teamed up with the Paddle Cleaner association from Nice for a campaign to raise awareness of eco-actions. For two days, educational stands were set up in front of the group’s establishments, including the West End, to encourage the preservation of the Mediterranean coastline. The programme included the distribution of beach ashtrays and practical advice on how to adopt environmentally-friendly practices on a daily basis.

Opera music

This year, the restaurant at the West End hotel – Le Siècle – vibrated to the rhythm of the most beautiful operatic arias thanks to the Opera evenings, a unique experience which continues until March 2025. Every Friday evening, guests are invited to enjoy an exceptional dinner while marvelling at the vocal performances of opera singers. Among them are soprano Laurie Jauffret and tenor Gilles San Juan, two key figures on the Côte d’Azur music scene. These evenings, based on the concept of singing waiters, have been delighting guests since 2019.

OVNi: video art in the spotlight

For its 10ᵉ edition, the OVNi international video art festival took up residence in the West End, among other iconic venues in the city. From 15 November to 1 December 2024, the event deployed its theme ‘The Great Game’ through two routes, one in the city and the other in partner hotels. Sponsored by visionary architect Jacques Rougerie and featuring artist Hélène Delprat, OVNi transformed the hotel into an artistic showcase where video installations and visual performances amazed visitors. 

Green Santas: a solidarity initiative

In December, the Hôtel West End renewed its commitment to Secours Populaire des Alpes-Maritimes with the Pères Noël Verts operation. Alongside Hôtel Aston La Scala and Hôtel Beau Rivage, the hotel organised a toy drive from 30 November to 11 December 2024. Guests and locals were invited to drop off cuddly toys, board games, books and other gifts, enabling underprivileged children to experience the magic of Christmas. The funds raised were used to buy new gifts. Over 1,500 toys have already been distributed each year.

With its commitment to the environment, gastronomy, contemporary art and social responsibility, 2024 was a landmark year for the West End Hotel. See you in 2025 for new adventures in the heart of the Côte d’Azur.