This summer, the Côte d’Azur France Regional Tourism Committee is launching eco-gesture campaign in tourist establishments in the destination. In this campaign, every detail is thought out to minimize the impact of tourism on the environment with simple and effective reflexes. The latter aims to encourage visitors to enjoy their summer stay on the Côte d’Azur while adopting 5 responsible ecological gestures:

• Water is precious, I do not let it flow unnecessarily!

• A quick shower is 4 times more economical than a bath

• A towel can be used several times, I keep it!

• The air conditioning does not like excess, I do not set it below 20°C.

• An empty room does not need light, I turn off when I leave.

The West End Hotel, an iconic establishment on the Promenade des Anglais, is also involved in the preservation of natural resources. Recognized for its charm and historic elegance, it has stood out for several years for its commitment to offering a unique experience to holidaymakers and residents of Nice while respecting the planet.

A true pioneer of ecotourism on the Côte d’Azur, it was also awarded the precious Clef Verte label at the start of 2023. It is therefore quite natural that the CRT Côte d’Azur France chose the Hotel West End to illustrate its communication campaign. Photos were taken in the rooms and on the forecourt of the establishment. They also feature Giovanna, one of the chambermaids, dropping off flyers and door hangers for future customers. In addition to this, the West End Hotel hosted the press conference during which the visuals were presented to the Riviera media.

This summer, travel while preserving the natural resources of our beautiful Côte d’Azur!

Photo : R.Chiajese, Agence AZ Nice