For the last six years, the 3A Hôtels La Collection group has been organizing a major toy collection in aid of Secours Populaire in the Alpes-Maritimes region. The aim is to bring the magic of Christmas to the most disadvantaged children.

This solidarity initiative, which involves the group’s three hotels – the West End hotel, the Aston La Scala hotel and the Beau Rivage hotel – invites the people of Nice to take part in this operation, from 30 November to 11 December 2024. It’s an opportunity to do a good deed while discovering sumptuous establishments like the West End, with its Belle Époque style.

It’s easy to take part. All you have to do is put toys in good condition under the Christmas trees in one of the three hotels: books, cuddly toys, board games and so on. These will be collected by a group of volunteer Green Santas on 12 December, and then resold to finance new gifts for children. Please note, however, that for safety reasons, toys must not be wrapped.

Launched in 1976 by Secours Populaire, this campaign aims to bring hope and support to families in the greatest difficulty. Since 2019, more than 1,500 toys have been collected by the 3A Hôtels La Collection group, which is stepping up its social initiatives. 

In October 2023, for example, the West End hotel launched a collection of donations for the SOS Cancer du Sein association during the Pink October campaign. The commitment of the group and its hotels shows that it is possible to combine hospitality and solidarity while promoting strong human values. 

Practical info: Operation Green Santa runs from 30 November to 11 December 2024. For more information on the hotels and their activities, visit their official website